What is Ansoff Matrix ? The Ansoff Matrix , also known as the Product-Market Expansion Grid, is a strategic planning tool that helps businesses explore growth opportunities by analyzing their product and market options. It was developed by Igor Ansoff , a Russian-American mathematician, and business manager, in 1957. The matrix provides a framework to assess different growth strategies based on two main dimensions: products and markets. Discover The Ansoff Matrix and apply this model to identify your biggest opportunities for business growth in a challenging market. The Ansoff Matrix is defined as a pivotal tool in enterprise growth planning that strategically identifies pathways for expansion. Learn more about Ansoff matrix examples, benefits, and best practices. The Ansoff Matrix is a high-level strategic growth framework to help companies navigate, orient, and develop product & market growth strategy.
