This article takes I-PAC as one example of the consultancies involved in influencing India’s digital election campaigns, to shine a light on the industry at large. The author conducted anonymous interviews and reviewed several of the campaigns I-PAC has been involved in, as well as examining the workings of the company and their attitude toward their clients. Indian Political Action Committee (I-PAC) is the platform of choice for students and young professionals to participate in and make meaningful contribution to political affairs and governance... The Intra-governmental Payment and Collection System (IPAC) was designed by the U.S. Department of Treasury as an automated, standardized, interagency funds expenditure transfer mechanism for Federal Program Agencies (FPAs). It facilitates intra-governmental federal e-commerce by transferring funds, with related descriptive data, from one FPA to another on a real-time basis. IPAC supports three types of transactions: Collection - A transaction that an agency initiates to transfer money, in ... 37K Followers, 16 Following, 1,782 Posts - I-PAC (@indianpac) on Instagram: "India’s first & largest cross-party #political advocacy group widely credited to have revolutionized #election campaigning in India."