Mahindra’s go-to-market strategy for the Electric Origin SUVs will roll out in a phased manner in the latter part of January 2025. Mumbai, November 04, 2024: Mahindra is set to introduce two pioneering electric brands, XEV and BE (pronounced be), on the Electric Origin INGLO architecture, at the Unlimit India World Premiere on November 26, 2024, in Chennai. Both brands will launch their first flagship products – the XEV 9e and the BE 6e. Mahindra has begun its new EV offensive with the arrival of the BE 6e and XEV 9e coupe SUVs. Launched earlier this week with prices starting at Rs. 18.9 lakh (ex-showroom, Chennai), the automaker ... Mahindra has launched the much-anticipated BE 6e today with introductory prices starting at Rs 18.90 lakh (ex-showroom, India). The BE 6e and the XEV 9e are the two new electric...
