A/b testing: In this A/B Testing

In this A/B Testing (aka split testing or bucket testing ) guide, we will discuss everything you need to know about AB Testing . A/B testing , also known as split testing , is a fundamental concept in product management and operations. It is a method used to compare two versions of a webpage or other user experience to determine which one performs better. It is a way to test changes to your page against the current design and determine which one produces positive results. It is a direct way to measure the impact of various changes on the behavior of your users. As a product manager, understanding A/B testing is crucial ... A/B testing is a proven way to improve your online strategy by comparing two versions of a webpage or app and seeing which one performs better based on user behavior. This article focuses on discussing the A/B testing framework. Apply the testing process iteratively for continuous system improvement. Other salient applications of A/B testing , besides e-commerce and website design, include ad performance analysis in marketing, experimentation on new features in mobile apps, comparing machine learning models, and clinical trials in healthcare.