As part of Air India’s transformation program, Vihaan.AI, a new brand identity was unveiled in August 2023 representing a bold new India on the world stage. A mix of heritage and modernity, the new Air India is confident, vibrant but also warm and deeply rooted to its rich history and traditions. A global airline with an Indian heart! The new identity, unveiled in August 2023, is centered around the ‘Vista’, Air India’s logo icon and a symbol of limitless possibilities and progressiveness. The new look features Air India’s new brand colours, including Air India red, aubergine, rose gold, and accents of gold, as well as the extensive usage of customised iconography and a bespoke font, Air India Sans - all crafted to reflect a bold, modern, and world-class airline with an Indian heart. This spirit is now reflected ... Download the logo of Air India, the flag carrier airline of India, in various formats. Learn about the meaning and history of the logo, featuring a red flying swan with the Konark Chakra. Air India SATS introduces new brand identity The new logo symbolises partnership, progress, and infinite possibilities, using a vibrant tone to reflect excellence, passion, and confidence.
