Home PageTo move between items, use your keyboard's up or down arrows. Whole Foods Market Circle Logopng In 1995, Amazon was launched as an online bookstore. Its logo features a stylized river, harkening back to its namesake: the Amazon River. Only used for two months until being replaced with the 'swish' logo in July 1998. In 1998, Amazon began to expand beyond books with selling music and videos. Later in 1998, Amazon .com dropped the orange circle logo and replaced it with a new swish logo utilizing the Officina Sans font. In 1999, Amazon expanded even more to become a full-fledged online...
