Discover how Reliance Industries strategically revives Campa Cola , tapping into the booming Indian soft drinks market. Explore the acquisition story, re-launch strategy, revenue turnaround, challenges, and opportunities ahead. Reliance Industries acquired Campa Cola in 2022 and revived the iconic Indian soft drink with product innovation, modern branding, and nostalgia. Learn how Reliance plans to capture 5-7% of the CSD market by 2026 and position Campa as a global brand. Owned by Mohan Singh in the 1970s, the Campa Cola was a drink created by the Pure Drinks Group. Pure Drinks Group was considered to be a giant in the Indian soft drink industry who introduced... Mukesh Ambani targets Rs 10000000000 revenue for Campa - cola in…, big challenge for Tata Consumer, Coca- cola , Pepsi By strategically investing in its consumer brands and leveraging its vast ...

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