Create your Crossmarket account to access all features and services with a single login. Welcome To Cross Market! Sign in with your data that you entered during your registration Cross-marketing is a marketing strategy that is collaborative in nature where two or more businesses join forces to promote or make known their products or services, thereby using each other’s strengths, it is mutualistic in nature. This marketing approach is built on the ideology of “in togetherness, businesses can achieve greater results than they would independently. Whether through joint promotions, co-branded campaigns, or complementary product offerings, cross-marketing creates a ... What is Cross Marketing? Benefits and Examples As an advertiser, you’ve likely come across a common question: What is cross marketing? In PPC advertising, cross-marketing is the process of marketing a brand, product, or service across multiple, different marketing channels.