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Learn what a demand curve is, how it shows the relationship between price and quantity demanded, and what factors can shift it. Find out the difference between individual and market demand curves, and how to measure demand elasticity. Demand is an economic principle that describes consumer willingness to pay a price for a good or service. A demand curve shows the relationship between price and quantity demanded, helping businesses optimize pricing strategies and analyze consumer behavior. Learn what a demand curve is and how it shows the relationship between price and quantity demanded of a good or service. See how factors such as income, market size, and related goods can shift the demand curve.