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Digital gold is a modern way to invest in gold through online platforms. Instead of purchasing physical coins or bars, investors buy small quantities of gold digitally, and the company claims to store the equivalent physical gold in secure vaults. The growing lure of ‘digital gold’ Despite these legitimate options, the regulator has noticed that several digital and online platforms are now offering what they call 'Digital Gold' or 'E-Gold Products.' Sebi has stated that digital gold is being marketed as an alternative investment to physical gold. Understand SEBI’s warning on digital gold investments. Learn the key risks, regulations, and what investors should consider before investing. Thinking of buying digital gold in India? Learn how it works, compare it with physical gold & ETFs, and discover safer alternatives like gold bonds & fixed-income options.