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Ethos has its roots in the Greek word ethos , which means “moral character”. In this article, you will be introduced to all the essential information about ethos , including its definition , examples, significance, characteristics, etc. The meaning of ETHOS is the distinguishing character, sentiment, moral nature, or guiding beliefs of a person, group, or institution; also : ethic. How to use ethos in a sentence. Did you know? ETHOS meaning : 1. the set of beliefs, ideas, etc. about the social behaviour and relationships of a person or…. Learn more. Ethos Definition What is ethos ? Here’s a quick and simple definition : Ethos , along with logos and pathos, is one of the three "modes of persuasion" in rhetoric (the art of effective speaking or writing). Ethos is an argument that appeals to the audience by emphasizing the speaker's credibility and authority. If the speaker has a high-ranking position, is an expert in his or her field, or has had life experience relevant to a particular topic, anything the speaker says or does to ensure ...