Learn how to make Falooda ( Faluda ), a layered and refreshing Mughlai dessert with vermicelli, sabja seeds, rose syrup, and Nestlé MILKMAID. Find tips, FAQs, and more easy dessert recipes with MILKMAID. Learn how to make falooda, a frozen dessert with vermicelli, jelly, rose syrup, sabja seeds, milk and ice cream. Find ingredients, substitutes, tips and variations for this popular Indian Mughlai dish. A falooda or faluda (IPA: [faːluːd̪aː]) is a Mughlai cold dessert made with vermicelli. [1][2] It has origins in the Persian dish faloodeh, variants of which are found across West, Central, South and Southeast Asia. [3] Pradeep Kannan quit his corporate job in Bengaluru to sell Falooda and Ice Cream in his hometown, Karur. This bold move led to the creation of The Falooda Shop. The brand now boasts over 18 outlets across India and Dubai. Kannan's journey highlights pursuing passion and building a successful business from humble beginnings.