Ferrari logo: One of the most long-standing logos

One of the most long-standing logos in the automobile industry, the Ferrari logo has seen very few changes over the years. The icon of the prancing horse began as a testament to spirit and bravery. Today, the Ferrari icon is widely connected to quality and luxury around the world. All the official Ferrari brand content: dedicated websites for our cars, sporting activities and official products from the Store Learn the history and symbolism of the iconic Ferrari logo , featuring a prancing black horse on a yellow background with the Italian flag. Discover how the logo reflects the brand's values, heritage, and performance. The Ferrari logo , a symbol of the Italian sports car manufacturer Ferrari, has been in use since 1947 as a tribute to an Italian World War I ace. The emblem symbolizes the brand’s nationality, style, elegance, and the elitism of its products.