Greenwashing: Is when a management team within an

Greenwashing is when a management team within an organization makes false or unsubstantiated sustainability claims about a product, service, or business. Learn more! This story explains what greenwashing is, and how to spot and avoid it. There isn’t anything inherently wrong with using buzzwords in marketing. Greenwashing is the deceptive practice of misleading the public about environmental actions or impacts. Learn how greenwashing undermines climate action, how the UN tackles it, and what you can do to avoid it. Greenwashing is the practice of presenting companies or products as more environmentally responsible than they are. A portmanteau of “green” and “whitewash,” greenwashing involves exaggerating or misrepresenting sustainability efforts to mislead you into believing you’re supporting meaningful environmental progress. These deceptive practices distort the truth and undermine genuine efforts to reduce environmental harm and improve quality of life. For consumers and investors who are ...