Highlander x tokyo t: Gen Z fashion brands

Gen Z fashion brands Highlander & Tokyo Talkies – from the House of Brand Studio Lifestyle – have made the big leap to offline retail. The digital first brands have set high standards for intelligent data-driven fashion by providing consumer-relevant trending fashion to its target audience. Both Highlander and Tokyo Talkies have achieved remarkable reach, […] Brand Studio’s strategic retail plan includes both stand-alone stores for each brand and joint Highlander X Tokyo Talkies outlets. Stand-alone stores will range from 2,000 to 3,000 sqft in malls and high streets, while combined outlets will range from 4,000 to 5,000 sqft, providing ample space for diverse inventory. Bengaluru-based Brand Studio Lifestyle is marking a significant milestone as its direct-to-consumer (D2C) fashion brands, Highlander and Tokyo Talkies, venture into offline retail. The company has recently expanded its physical presence with the opening of 13 new stores this month alone. These new locations include 10 in Gujarat, one in Hyderabad, and two in Bengaluru. In their next phase of growth, Highlander and Tokyo Talkies are making their mark in the offline retail space with the opening of exclusive brand stores. Brand Studio’s strategic retail plan includes both stand-alone stores for each brand and joint Highlander X Tokyo Talkies outlets.