Lamborghini logo: Learn about the origin

Learn about the origin, symbolism, and changes of the Lamborghini logo , a three-sided shield with a bull inside. Discover how the logo reflects the brand's history, identity, and vision of luxury sports cars and SUVs. Lambos have long been known by a raging bull badge. What does the Lamborghini logo mean and where did it come from? Learn how the Lamborghini logo evolved from a tractor symbol to a charging bull, reflecting the brand's identity and performance. Discover the inspiration, symbolism and changes of the iconic emblem since 1953. The new logo , unveiled today and used on all the company’s official channels, is redefined by a broader Lamborghini typeface than its predecessor and by colors that are minimal yet bold.