Malavika Hegde 's approach was different to save café coffee day, not aggressive restructuring led by external consultants, but a deeply personal and grounded revival strategy. Few stories exemplify courage and resolve quite like that of Malavika Hegde , the woman who faced an immense personal and professional loss, yet emerged stronger to revive India’s most cherished coffee brand. When tragedy struck and her husband, VG Siddhartha, the visionary founder of Café Coffee Day (CCD), passed away, the chain was reeling under a staggering debt of over Rs 7,000 crore. It would have been easy to step away or pass on the responsibility to someone else. Instead, Malavika ... Malavika Hegde , daughter of former Karnataka Chief Minister SM Krishna, had been a witness to VG Siddhartha's entrepreneurial journey since their marriage in 1991. Devastated by her husband's untimely demise, she made a resolute commitment to preserve his legacy and fulfill his dream of making CCD a thriving business. In December 2020, Malavika Hegde took over as CEO of Coffee Day Enterprises Ltd (CDEL). Her hard work and determination and love for the company helped the company stand on its own again.
