Marketing management: The Chartered Institute of

The Chartered Institute of Marketing defines marketing as "the management process responsible for identifying, anticipating and satisfying customer requirements profitably." A similar concept is the value-based marketing which states the role of marketing to contribute to increasing shareholder value. In this context, marketing can be defined as "the management process that seeks to maximize returns to shareholders by developing relationships with valued customers and creating a competitive ... Learn what marketing management is, how it works and what key elements and functions are involved. Find out how to plan, execute and track your marketing strategy with templates and tools. Key takeaways Marketing management is a broad c oncept that describes the overall approach to managing a company's marketing activities. It's a framework that guides marketing activities. Working in marketing management involves overseeing a company’s various marketing efforts, including developing a marketing plan and ensuring its successful execution. This career path tends to pay well and have strong growth opportunities. Discover what it takes to work in marketing management , why this ... What is marketing management ? A marketing manager is a generalist role that might be your first key marketing hire as a small business owner.