Learn what public relations ( PR ) means for modern professionals and how it differs from traditional and digital PR . Explore the goals, skills, and strategies of PR with real examples and insights from experts. What is PR ? The full form of PR is Public Relations. It is the deliberate, planned, and sustained effort to establish and maintain mutual understanding between an organisation and its public. It is a continuous activity and it aims to create and manage relations with the public successfully. According to The Public Association Relations, " Public Relations is the art and social science of analysing trends, predicting their consequences, counselling organisational leaders and implementing ... Public relations is a strategic communication process companies, individuals, and organizations use to build mutually beneficial relationships with the public. In this article, we explore what is PR, including its definition and the PR full form, which stands for public relations. We discuss its role in marketing strategies and explain what PR specialists do, covering both positive and negative aspects of public relations. Often confused with other communication practices, we clarify how public relations differs from other forms of marketing.
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