Principles of design: Learn how to apply

Learn how to apply the 12 principles of design to create visually engaging and effective content for your brand. Discover the meaning, examples, and tips for each principle, such as emphasis, balance, contrast, repetition, and more. Learn these 7 fundamental design principles—balance, contrast, emphasis, rhythm, proportion, movement, and unity—with tips for designers to use for visuals. The principles of design are sometimes called the “rules” of design. However, these rules aren’t set in stone. You have the freedom to use and interpret them in your unique way. Here are the 12 design principles: Principle #1: Balance Balance is the distribution of visual weight in a design. It can be symmetrical or asymmetrical arrangements of elements. Proper balance creates equilibrium, while imbalance can create tension and interest. Why is it important? Balance helps to create a ... Learn 11 core principles of design and how to apply them to your graphic design work. Check out visual examples of essential design principles.