Puma name change: PUMA

PUMA , a sports brand, launched a new logo and name PVMA to celebrate its partnership with PV Sindhu, a badminton legend and the most followed badminton player in the world. The brand also announced a high-performance badminton range and a new ambassador for India's thriving badminton market. But the truth? It was a well planned marketing campaign to introduce PV Sindhu as Puma ’s new brand ambassador. By changing the brand’s iconic name to include the initials of the well known Indian badminton player PV Sindhu and PUMA as PV MA, Puma not only attracted attention but also established a strong bond with its Indian audience. PVMA signage meaning: Puma through this partnership aims to inspire the next generation, particularly among India’s youth, with badminton’s popularity soaring—27.8 million Gen Z fans follow ... Puma India temporarily changes logo to PVMA. PV Sindhu announced as Puma 's brand ambassador. Partnership aims to promote badminton in India. The sports brand has temporarily replaced the ' Puma ' signage with 'PVMA' at numerous stores. (News18 Hindi) Many customers were surprised to see the company ...