Sanrio: [12] In 1973 the company was

[12] In 1973 the company was officially established under the name Sanrio . In the book Kore ga Sanrio no Himitsu Desu (これがサンリオの秘密です) or These are Sanrio 's Secrets Tsuji, Sanrio 's founder, said that Yamanashi (山梨), part of the company's former name, has an alternative on'yomi reading of Sanri . This is a list of popular Sanrio characters. For other characters, see here, for minor characters, see List of minor Sanrio characters, for unnamed characters, see List of unnamed Sanrio characters. Bad Badtz-Maru (バッドばつ丸, Baddo batsu maru) is a male penguin with spiky hair. His birthday is April 1 (April Fool's Day). He is one of the few Sanrio characters that is marketed to both males and females. In Japanese, "badtz" (batsu) is a term for "X", the cross signifying a wrong ... Sanrio Characters Zipper Pouch (Everyone is the Star Series) $22.00$22.00 | ADD TO BAG It’s time for you to meet everyone in the kawaii universe of Sanrio ! Everyone knows Sanrio ’s iconic cuties like Hello Kitty, Kuromi, and Cinnamoroll, but did you know that the Japanese kawaii powerhouse has more than 450 characters?