Social media marketing is the process of creating and publishing content on social media platforms to build connections with your target audience, promote your products or services, and turn consumers into loyal customers. Discover what is social media marketing in 2025—platforms, strategies, advertising, tools, and expert tips to grow any business. Meta Description: Discover how to get started and grow your audience with social media marketing. You’ll also learn which social media sites to choose, how to build a strategy, how to measure success, and more. Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for practitioners and researchers.
