Design index: The McKinsey Design Index

The McKinsey Design Index (MDI) is based upon four themes of design that are detailed below. The MDI essentially works as a system to rate companies by how strong they are at design performance, and how that design implementation coincides with overall financial performance and growth. The four themes of good design described below form the basis of the McKinsey Design Index MDI, which rates companies by how strong they are at design and—for the first time—how that links up with the financial performance of each company (Exhibit 1). This report by the Design Council compares the share prices of design-led companies with the FTSE indices over a decade. It shows that design-led companies outperform their peers by more than 200 per cent in both bull and bear markets. Discover 100+ Index Page designs on Dribbble. Your resource to discover and connect with designers worldwide.