MOQ, or Minimum Order Quantity, is the smallest number of units a business will sell to a customer in a single order. Understanding MOQ meaning is crucial for both suppliers and buyers, as it impacts profitability, inventory management, and overall business operations. This article will explain the basics of MOQ, its significance, and how to calculate it effectively. MOQ, or Minimum Order Quantity, is the smallest number of units a business will sell to a customer in a single order. Understanding MOQ meaning is crucial for both suppliers and buyers, as it impacts profitability, inventory management, and overall business operations. Minimum Order Quantity represents the smallest order volume a supplier will accept for a product. This business requirement ensures suppliers cover production costs while maintaining profitability. The concept of MOQ is closely tied to balancing operational expenses with market demand. What Is Minimum Order Quantity? Definition & Purpose. Minimum Order Quantity (MOQ) refers to the smallest amount of product a supplier will sell in a single order. It establishes the baseline quantity a buyer must purchase to initiate a transaction with that supplier.