Who is consumer: A consumer is someone who

A consumer is someone who uses a product or service, plain and simple. Regardless of whether they're the ones who bought it or not, consumers are the end users, they get their hands on what has been offered in the market. Learn the definition, characteristics and types of consumers in India according to the Consumer Protection Act, 1986. Explore the factors that influence consumer buying behaviour and the image of Indian consumers in the market. The consumer is an individual, person, or thing who decides to purchase products & hire services catering to personal tastes for personal use. A consumer is any individual or group that uses, or consumes, goods and services produced within the economy. This consumption could be of anything from essential items like food and clothing to luxury goods and various services.